Guides
Energy Marketing – The New Fundamentals for Every Marketer
The One Guide You Need to Navigate Energy Marketing Today. Whether you are new to the energy industry or a seasoned program implementer who wants to better how marketing works in your industry, our free guide was designed for you. Here is a sampling of what is included: What makes marketing energy and utilities different
Articles
10 Energy Marketing Strategies to Attract and Retain Customers
6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost? Here are
Should You Advertise on TikTok? A Straight Answer and Important Insights in 3 Minutes.
3min. Read Every day we hear more and more about the rise of TikTok–the short dance, lip-sync, comedy and talent video platform. And everyday marketing leaders ask me “Should I advertise on TikTok?” They also share with me that they have asked other marketers this question and all they get back is a wishy-washy MBA answer… “Well,
9 Practical, Relevant and Fast Ways to Adjust Your Marketing to the New Consumer Realities
4min. Read Everyday business executives ask me, “How do I navigate this chaos and market my products so I can keep paying my people?”. My team and I at ID have found paths through the market madness that are working for us and our clients and I’m going to share several of those paths with you
WFH –How to Video Conference Like A Pro – Tips and Tricks Part 2
Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. It’s just the two of us here so let’s admit– you want to look good on camera! Whether you’re video conferencing for that big CNN interview or that arduous weekly “touch base” with your boss–you want to look your best. Professionalism, vanity, both–it doesn’t
WFH – How To Video Conference Like a Pro: Tips and Tricks Part 1
Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. We’re all trying to adjust to WFH (working from home), having our noisy families outside of our home offices and just plain coping with the stress of what’s happening in the world. To try and help ease your stress a little I’ve put together
EVs: The Single Greatest Price Signal Yet to Move Customers to TOU Rates – And Beyond
Up to 30% of utility customers will be driving some form of electric vehicle (EV) – full electric or hybrid – by the end of the next decade. If you’ve been watching the evolution of the EV market, this won’t come as a surprise. But what a lot of utilities have yet to realize is
DTE Insight & Smarthome
New life for this EE (energy efficiency) program and a break into the SmartHome market.
Gorilla Bow
A whole new look and marketing to grow this fitness equipment company.
California Public Utilities Commission
A four year messaging and media strategy to introduce TOU (time of use) rates to all Californians.
Lookmatic
New name, new brand, new products, new site, new marketing and more sales.
Generation Tux
Defined a new brand, messaging and customer experience for a then-startup company.
ChargD+
Introduced a sophisticated new high-bioavailability CBD product to the market.
Warner Music
Yes, it’s as sexy as it sounds. We marketed some of the biggest rock bands and crooners in the world–plus built the ecommerce to sell their music.
Top 5 Energy Marketing Trends in 2020
In 2020 it’s game on for utility marketers. With pressure from utility leaders to generate incremental revenue, customers demanding whole new types of engagement; and the expectations of regulators and shareholders to be good corporate citizens, utility marketers are under more pressure than ever to “get the marketing right”.