This is a quick-read piece meant to get you useful and interesting information quickly. I’m foregoing all of the “storytelling” so you can understand and use the info right away. Our data and experience show that adding this markup can increase your traffic by up to 15%, your CTR by 50% or more and raise

Are you a business owner or marketer looking for new and creative ways to market your products and services? If so, you need to put TikTok into your media/marketing mix. TikTok is a social media platform that allows users to create and share short videos with others. Unlike other social media platforms such as Facebook

6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost?  Here are

Up to 30% of utility customers will be driving some form of electric vehicle (EV) – full electric or hybrid – by the end of the next decade. If you’ve been watching the evolution of the EV market, this won’t come as a surprise. But what a lot of utilities have yet to realize is

In 2020 it’s game on for utility marketers. With pressure from utility leaders to generate incremental revenue, customers demanding whole new types of engagement; and the expectations of regulators and shareholders to be good corporate citizens, utility marketers are under more pressure than ever to “get the marketing right”.