Should You Advertise on TikTok? A Straight Answer and Important Insights in 3 Minutes.

3min. Read Every day we hear more and more about the rise of TikTok–the short dance, lip-sync, comedy and talent video platform. And everyday marketing leaders ask me “Should I advertise on TikTok?” They also share with me that they have asked other marketers this question and all they get back is a wishy-washy MBA answer… “Well,

Desk with laptop, monitor, keyboard, Vari stand up desk, lights and keyboard

WFH –How to Video Conference Like A Pro – Tips and Tricks Part 2

Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. It’s just the two of us here so let’s admit– you want to look good on camera! Whether you’re video conferencing for that big CNN interview or that arduous weekly “touch base” with your boss–you want to look your best. Professionalism, vanity, both–it doesn’t

WFH – How To Video Conference Like a Pro: Tips and Tricks Part 1

Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. We’re all trying to adjust to WFH (working from home), having our noisy families outside of our home offices and just plain coping with the stress of what’s happening in the world. To try and help ease your stress a little I’ve put together

Top 5 Energy Marketing Trends in 2020

In 2020 it’s game on for utility marketers. With pressure from utility leaders to generate incremental revenue, customers demanding whole new types of engagement; and the expectations of regulators and shareholders to be good corporate citizens, utility marketers are under more pressure than ever to “get the marketing right”.

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