Stressed out businessman worried about installing GA4.

GA4 Myths & Truths for Business & Marketing Leaders

Have you heard about these companies that are stressing over GA4? (That’d be Google Analytics 4, for you fans of the long form.) Well… maybe you should be one of those stress-obsessed. Just look at some of what’s got businesses losing sleep (and clicking links) as they wonder and worry about how GA4 can impact

AI Writers & Content Generators for Marketing: A Blessing or a Curse?

The question of whether AI writers and content generators are a blessing or a curse for marketers is one that has been debated heavily in recent months. On the one hand, these automated tools can provide marketers with huge amounts of content that can be used to engage audiences and attract more customers. On the

What is Web3? What is the Metaverse? Are Web3 and the Metaverse the Same Thing?

Can you feel it in the air? It’s FOMO Season. That good ol’ “Fear Of Missing Out” that rolls in when there’s some new trend or technology, rich in promise and bursting with buzzwords. The bearer of today’s FOMO crown? Few would dispute the rule of Web3 and with it, the metaverse. “Surprisingly” there are

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A 12-Step Program for Marketing in an Economic Downturn

“Hope for the best, expect the worst.” In troubled times, it’s classic counsel — not to mention being the title of a classic Mel Brooks’ song, at that. We’re all trying our best to keep a stiff spine as we collectively stare anxiously into the shadowy face of economic uncertainty (so far inflation is bad

A flying car on a purple city scene with copy overlay - It's time to start marketing in the mataverse - here's how.

How to Start Marketing in the Metaverse

Image by Freepik By Jason Turner 5min. Read The metaverse has now passed the threshold from worlds for geeks to worlds for everyone. Every day we get calls at IDLab from marketers wanting to “put my brand in the metaverse”. Immediately after making that request, the next question is: “So how do I start marketing

Switch to Google Analytics 4

Why You Need to Switch to Google Analytics 4 — NOW!

What Marketers Need to Know and Do 4min. Read You’re searching for something. Maybe it’s an existential question of truth, love or the meaning of life. Or then there’s the universal query of, “How do I maximize customer success on my website?” (Socrates was getting to this, but then there was the cup with the

Quick Read: Wondering What Google FAQ Schema Is and If You Should Use It?

This is a quick-read piece meant to get you useful and interesting information quickly. I’m foregoing all of the “storytelling” so you can understand and use the info right away. Our data and experience show that adding this markup can increase your traffic by up to 15%, your CTR by 50% or more and raise

How To Market Your Products And Services Using Tiktok?

Are you a business owner or marketer looking for new and creative ways to market your products and services? If so, you need to put TikTok into your media/marketing mix. TikTok is a social media platform that allows users to create and share short videos with others. Unlike other social media platforms such as Facebook

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10 Energy Marketing Strategies to Attract and Retain Customers

6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost?  Here are

Should You Advertise on TikTok? A Straight Answer and Important Insights in 3 Minutes.

3min. Read Every day we hear more and more about the rise of TikTok–the short dance, lip-sync, comedy and talent video platform. And everyday marketing leaders ask me “Should I advertise on TikTok?” They also share with me that they have asked other marketers this question and all they get back is a wishy-washy MBA answer… “Well,

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