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Have you heard about these companies that are stressing over GA4? (That’d be Google Analytics 4, for you fans of the long form.) Well… maybe you should be one of those stress-obsessed. Just look at some of what’s got businesses losing sleep (and clicking links) as they wonder and worry about how GA4 can impact

The question of whether AI writers and content generators are a blessing or a curse for marketers is one that has been debated heavily in recent months. On the one hand, these automated tools can provide marketers with huge amounts of content that can be used to engage audiences and attract more customers. On the

Can you feel it in the air? It’s FOMO Season. That good ol’ “Fear Of Missing Out” that rolls in when there’s some new trend or technology, rich in promise and bursting with buzzwords. The bearer of today’s FOMO crown? Few would dispute the rule of Web3 and with it, the metaverse. “Surprisingly” there are

What Marketers Need to Know and Do 4min. Read You’re searching for something. Maybe it’s an existential question of truth, love or the meaning of life. Or then there’s the universal query of, “How do I maximize customer success on my website?” (Socrates was getting to this, but then there was the cup with the

This is a quick-read piece meant to get you useful and interesting information quickly. I’m foregoing all of the “storytelling” so you can understand and use the info right away. Our data and experience show that adding this markup can increase your traffic by up to 15%, your CTR by 50% or more and raise

Are you a business owner or marketer looking for new and creative ways to market your products and services? If so, you need to put TikTok into your media/marketing mix. TikTok is a social media platform that allows users to create and share short videos with others. Unlike other social media platforms such as Facebook

6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost?  Here are