6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost? Here are
3min. Read Every day we hear more and more about the rise of TikTok–the short dance, lip-sync, comedy and talent video platform. And everyday marketing leaders ask me “Should I advertise on TikTok?” They also share with me that they have asked other marketers this question and all they get back is a wishy-washy MBA answer… “Well,
4min. Read Everyday business executives ask me, “How do I navigate this chaos and market my products so I can keep paying my people?”. My team and I at ID have found paths through the market madness that are working for us and our clients and I’m going to share several of those paths with you
Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. It’s just the two of us here so let’s admit– you want to look good on camera! Whether you’re video conferencing for that big CNN interview or that arduous weekly “touch base” with your boss–you want to look your best. Professionalism, vanity, both–it doesn’t
Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. We’re all trying to adjust to WFH (working from home), having our noisy families outside of our home offices and just plain coping with the stress of what’s happening in the world. To try and help ease your stress a little I’ve put together
Up to 30% of utility customers will be driving some form of electric vehicle (EV) – full electric or hybrid – by the end of the next decade. If you’ve been watching the evolution of the EV market, this won’t come as a surprise. But what a lot of utilities have yet to realize is
In 2020 it’s game on for utility marketers. With pressure from utility leaders to generate incremental revenue, customers demanding whole new types of engagement; and the expectations of regulators and shareholders to be good corporate citizens, utility marketers are under more pressure than ever to “get the marketing right”.