C’mon! What a profession we’re in! How can you not love doing what we do? That means you too!
It’s the passion for our craft, a belief in the products we market and stunning creativity that’s going to make us both successful.
We’re in one of the most creative and expressive professions on the planet. Who could ask for more?! We get the thrill of coming up with incredible creative ideas and then get to watch our ideas flourish into successful businesses! It’s the best of both worlds–the EQ and the IQ. This is what makes anyone good at what they do–a passion for it. We truly love what we do and work with those that love it as much as we do. That’s what makes us, and the clients we work with, so successful.
How do we keep it fun and maintain the passion? We stay an independent agency and we stay focused on mastering the craft of marketing. We have no investors to answer to and we’re not part of some big company machine that turns the unique into the vanilla; adds cost or slows things down with egos and bureaucracy. We’re also woman owned – if that matters to you- it seemed like a good time to mention it..
We exist to work with people that are always looking for a new and better way to do something. People that, even outside the office, are OK taking smart risks. Here’s one of our founders taking risks outside the office–maybe not so smart ;-)…
About Our Co-Founder/Managing Director Jason Turner
Jason Turner has over 25 years of experience in building, managing and marketing online and offline businesses. He has done so on a global scale (e.g. HP, Nissan, Wal-Mart) and a local scale (e.g. Rhino.com, Dead.net) with site revenues from $500K to $1B+.
Jason has taken his years of experience in running and marketing businesses and co-founded ID Lab.
Prior to ID Lab, Jason was co-Founder and COO/CMO of an online RX eyewear retailer (e-commerce) where he led all aspects of the business (rebranding, marketing, daily operations and investor relations). Previous to that Jason was SVP Direct to Consumer at Warner Music Group. Responsible for 8 lines of business (including full P&L, strategy, branding, ecommerce, marketing, technology and operations), Jason successfully built and led a team of multiple-disciplinary online experts.
Prior to Warner Music Group Jason was VP Interactive at Ignited where he led all aspects of the digital division. In the first year Jason was instrumental in increasing gross revenue by $80M and restructuring how the agency engaged and delivered marketing services.
Before joining Ignited Jason was Managing Director of Experience Marketing at Sapient (now Sapient Razorfish) where he conceived of, built and led the division; growing it from $0 to $150M in 2.5 years. The division also went from obscurity to the #2 interactive agency in the US and #15 in the world. During his time with Sapient Jason also led the acquisition and integration of a marketing agency (PGI) as well as leading the global delivery teams comprised of 200 people. He also managed Global Fortune 500 clients in the creation of offline/online branding, cross-channel marketing, site builds, and global operational management (e.g. Wal-Mart, HP, Nissan, Sony).
Before moving to the U.S and joining Sapient, Jason led the creation of the marketing, e-commerce and branding division of Onyx – an interactive and technology company in Toronto, Canada. Also, during his career in Canada, Jason was a Marketing Manager at J.M. Schneider, a packaged goods food company. Prior to this, Jason owned and operated a small offset printing business focused on short-run production.
In his spare time Jason likes to build and race cars (road and drag); race mountain bikes and renovate homes.
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