Ask yourself: “Would I get my mechanic to manage my financial portfolio?” We trust you get the point and that you also get that it doesn’t work anymore. Read on and enjoy hearing from marketing experts that specialize in energy marketing...
Utility and Energy Marketing Agency
Changes in the energy industry are posing exciting challenges to energy marketing norms and demanding bold action from all of us responsible for promoting any aspect of energy to customers – from DR (demand response), to program promotions, to EVs, to renewable energy, to rate reform and more.
The traditional electric and natural gas markets are being disrupted by renewable energy, distributed generation, EVs, increased competition, natural disasters and a flurry of rate changes happening across the country (to name a few). All of which makes marketers and dedicated marketing even more critical to the future of energy.
This is where we, IDLab, come in. IDLab is a full-service marketing agency (digital marketing and traditional marketing) skilled in adroitly motivating customers while navigating the complexities of the heavily regulated energy industry.
Bold, Creative, and Results Drive; Just Like You
Renewable Energy Companies
If you are in the renewable and green energy space you should be booming at the moment and see a clear path to continued profitable growth ahead of you. If you’re not, you need us more than we need to say. If you are booming and not dominating your market you still need us more than we need to say.
According to one report, solar and wind industries alone are creating jobs at a rate 12x faster than that of the overall economy. This is driven by material reductions in manufacturing and installation costs. This wave of growth was initially fueled by state and local building efficiency policies and incentives but those incentives are now at risk being discontinued. If they are, your growth will grind to a halt. But, there is a real bright spot on the demand side – fueled by consumer demand for cheaper and more environmentally friendly technologies.
What this market shift demands is that you reallocate more resources to marketing and capture the hearts, minds and wallets of consumers.
Have you shifted? Do you know how?
We are ready and we know what to do to accelerate your growth even as the renewable energy market shifts.
Solar Energy Companies
With consumer demand up for solar almost 50% year over year we couldn’t have a better signal that the market is ready to truly embrace solar and spend to get it. Now is the time to grab every point of solar market share possible. Where there is revenue growth there is competitive growth and we have the marketing services to neuter competitors while capturing every share point (paying customer) you deserve.We drive a full range of solar marketing services including:
- Lead generation
- Email marketing
- Social media
- Performance marketing
- Branding (strategic and design)
- Sales materials
The most traditional and prevalent source of energy has a public relations problem compared to its renewable alternatives. However, gas is among the most efficient and affordable sources of energy and power for millions of homes, businesses and vehicles.
Solution: It sounds simple… Market these benefits while combating the “dirty energy” perception. Doing it right requires a highly skilled marketing team – like IDLab.
There is still a love for gas amongst customers but, like any long-term relationship, you can get taken for granted. We just have to remind customers of what they fell in love with.
Our marketing and PR expertise has not only helped grow natural gas businesses but helped shift customer perception. Let’s talk and let’s keep your customer’s love affair with gas alive.
Energy & Utilities Marketing Consulting and Services
We are a full service marketing agency offering proven solutions to improve brand affinity (think JD Power scores), drive demand response, elevate program participation/awareness, increase rate adoption and move you into (profitable) new spaces.
Below you will find a short list of what we do, but our custom approach allows for great flexibility and personalization to make sure you get what you need from your marketing, your business and your customers.
Marketing Strategy and Services
- Message Platform & message creation
- Brand Strategy
- Content Strategy
- Campaign Execution and Planning
- Customer Journeys & Experience Design
- Content Strategy
- Content creation
- Video & TV Production
- Motion Graphics
- Imagery and Infographics
Traditional / Advertising Services
- Mass/Broadcast Media
- Print Media
- Direct Marketing
- OOH (out of home)
Digital Marketing Services
- Media Planning & Buying
- SEO (search engine optimization)
- SEM/PPC (paid search)
- Digital Ad Unit Creation
- Social Media Promotions & Ads
Analytics & Action Plans
- Audience Segmentation and Profile Development
- Web/Digital/Campaign Analytics
- Program Design & Planning
- Pilot Design & Execution
- Digital Marketing Audit
- Brand Analysis
- Evaluation Studies
- Quantitative Research
- Qualitative Research (often using behavioral science)
- Customer Experience Research Segmentation
- Behavior Change Research
- Market Research