We’ve been hearing whispers and rumors of a looming Apple privacy update that could complicate things (to put it mildly) for marketers. In fact, if you believe the rumors, most of the data in UTM (aka, Urchin Tracking Module) parameters will be stripped, making it extremely difficult to track the behavior of the customers/leads you …
What Does The Impending IOS 17 Privacy Update Mean For Marketers? Read More »
Transitioning customers to Time-of-Use (TOU) rates presents a challenge for any utility, but it’s also an important step toward a more sustainable and cost-effective energy future. TOU rates incentivize customers to shift their energy consumption to off-peak hours, reducing strain on the grid during peak hours and helping to reduce overall energy costs – in …
How to Transition Utility Customers to Opt-In & Default TOU Rates – the Right Way Read More »
On December 16, 2021, PSEG Long Island (PSEGLI), with the marketing expertise of IDLab Global, introduced a voluntary Time of Use (TOU) program with the ambitious goal of getting 6,500 customers to make the switch from their current rate to TOU. The program’s overwhelming success surpassed all expectations, as nearly 14,000 customers had enrolled by …
It’s been a wild economic ride, and it won’t stop for this calendar year – at least. That’s our collective reality, so let’s make the most of it for our brands and customers. In an unpredictable economic landscape, we all face the challenge of maintaining stability in revenue, profitability, market share, and customer loyalty. Understanding …
You’ve heard the buzz. Artificial Intelligence (AI) has supposedly revolutionized the digital marketing landscape, offering incredible opportunities for businesses to streamline their operations, enhance customer experiences, and drive better results. But you may be asking yourself, should my marketing agency use AI? And if they should use AI, how do I ensure my agency uses …
How to Maximize the Benefits of AI as a Client of a Marketing Agency Read More »
You’ve heard the talk: the metaverse is dead. Global searches for the term “metaverse” have dropped by 80%, and nearly two thirds of US adults still don’t understand the hype. Is there any hope at all for this concept that tech giant and Meta CEO Mark Zuckerberg invested over $10,000,000,000 in? If so, that’s a …
Have you heard about these companies that are stressing over GA4? (That’d be Google Analytics 4, for you fans of the long form.) Well… maybe you should be one of those stress-obsessed. Just look at some of what’s got businesses losing sleep (and clicking links) as they wonder and worry about how GA4 can impact …
GA4 Myths & Truths for Business & Marketing Leaders Read More »
The question of whether AI writers and content generators are a blessing or a curse for marketers is one that has been debated heavily in recent months. On the one hand, these automated tools can provide marketers with huge amounts of content that can be used to engage audiences and attract more customers. On the …
AI Writers & Content Generators for Marketing: A Blessing or a Curse? Read More »
Can you feel it in the air? It’s FOMO Season. That good ol’ “Fear Of Missing Out” that rolls in when there’s some new trend or technology, rich in promise and bursting with buzzwords. The bearer of today’s FOMO crown? Few would dispute the rule of Web3 and with it, the metaverse. “Surprisingly” there are …
What is Web3? What is the Metaverse? Are Web3 and the Metaverse the Same Thing? Read More »
“Hope for the best, expect the worst.” In troubled times, it’s classic counsel — not to mention being the title of a classic Mel Brooks’ song, at that. We’re all trying our best to keep a stiff spine as we collectively stare anxiously into the shadowy face of economic uncertainty (so far inflation is bad …
A 12-Step Program for Marketing in an Economic Downturn Read More »
