How to Maximize the Benefits of AI as a Client of a Marketing Agency
You’ve heard the buzz. Artificial Intelligence (AI) has supposedly revolutionized the digital marketing landscape, offering incredible opportunities for businesses to streamline their operations, enhance customer experiences, and drive better results. But you may be asking yourself, should my marketing agency use AI? And if they should use AI, how do I ensure my agency uses […]
AI Writers & Content Generators for Marketing: A Blessing or a Curse?
The question of whether AI writers and content generators are a blessing or a curse for marketers is one that has been debated heavily in recent months. On the one hand, these automated tools can provide marketers with huge amounts of content that can be used to engage audiences and attract more customers. On the […]
A 12-Step Program for Marketing in an Economic Downturn
“Hope for the best, expect the worst.” In troubled times, it’s classic counsel — not to mention being the title of a classic Mel Brooks’ song, at that. We’re all trying our best to keep a stiff spine as we collectively stare anxiously into the shadowy face of economic uncertainty (so far inflation is bad […]
Quick Read: Wondering What Google FAQ Schema Is and If You Should Use It?
This is a quick-read piece meant to get you useful and interesting information quickly. I’m foregoing all of the “storytelling” so you can understand and use the info right away. Our data and experience show that adding this markup can increase your traffic by up to 15%, your CTR by 50% or more and raise […]
How To Market Your Products And Services Using Tiktok?
Are you a business owner or marketer looking for new and creative ways to market your products and services? If so, you need to put TikTok into your media/marketing mix. TikTok is a social media platform that allows users to create and share short videos with others. Unlike other social media platforms such as Facebook […]
10 Energy Marketing Strategies to Attract and Retain Customers
6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost? Here are […]
9 Practical, Relevant and Fast Ways to Adjust Your Marketing to the New Consumer Realities
4min. Read Everyday business executives ask me, “How do I navigate this chaos and market my products so I can keep paying my people?”. My team and I at ID have found paths through the market madness that are working for us and our clients and I’m going to share several of those paths with you […]