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What is Web3? What is the Metaverse? Are Web3 and the Metaverse the Same Thing?

Can you feel it in the air? It’s FOMO Season. That good ol’ “Fear Of Missing Out” that rolls in when there’s some new trend or technology, rich in promise and bursting with buzzwords. The bearer of today’s FOMO crown? Few would dispute the rule of Web3 and with it, the metaverse. “Surprisingly” there are …

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Quick Read: Wondering What Google FAQ Schema Is and If You Should Use It?

This is a quick-read piece meant to get you useful and interesting information quickly. I’m foregoing all of the “storytelling” so you can understand and use the info right away. Our data and experience show that adding this markup can increase your traffic by up to 15%, your CTR by 50% or more and raise …

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10 Energy Marketing Strategies to Attract and Retain Customers

6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost?  Here are …

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Should You Advertise on TikTok? A Straight Answer and Important Insights in 3 Minutes.

3min. Read Every day we hear more and more about the rise of TikTok–the short dance, lip-sync, comedy and talent video platform. And everyday marketing leaders ask me “Should I advertise on TikTok?” They also share with me that they have asked other marketers this question and all they get back is a wishy-washy MBA answer… “Well, …

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9 Practical, Relevant and Fast Ways to Adjust Your Marketing to the New Consumer Realities

4min. Read Everyday business executives ask me, “How do I navigate this chaos and market my products so I can keep paying my people?”. My team and I at ID have found paths through the market madness that are working for us and our clients and I’m going to share several of those paths with you …

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WFH –How to Video Conference Like A Pro – Tips and Tricks Part 2

Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. It’s just the two of us here so let’s admit– you want to look good on camera! Whether you’re video conferencing for that big CNN interview or that arduous weekly “touch base” with your boss–you want to look your best. Professionalism, vanity, both–it doesn’t …

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