Can you feel it in the air? It’s FOMO Season. That good ol’ “Fear Of Missing Out” that rolls in when there’s some new trend or technology, rich in promise and bursting with buzzwords. The bearer of today’s FOMO crown? Few would dispute the rule of Web3 and with it, the metaverse. “Surprisingly” there are …
What is Web3? What is the Metaverse? Are Web3 and the Metaverse the Same Thing? Read More »
“Hope for the best, expect the worst.” In troubled times, it’s classic counsel — not to mention being the title of a classic Mel Brooks’ song, at that. We’re all trying our best to keep a stiff spine as we collectively stare anxiously into the shadowy face of economic uncertainty (so far inflation is bad …
A 12-Step Program for Marketing in an Economic Downturn Read More »
Image by Freepik By Jason Turner 5min. Read The metaverse has now passed the threshold from worlds for geeks to worlds for everyone. Every day we get calls at IDLab from marketers wanting to “put my brand in the metaverse”. Immediately after making that request, the next question is: “So how do I start marketing …
What Marketers Need to Know and Do 4min. Read You’re searching for something. Maybe it’s an existential question of truth, love or the meaning of life. Or then there’s the universal query of, “How do I maximize customer success on my website?” (Socrates was getting to this, but then there was the cup with the …
Why You Need to Switch to Google Analytics 4 — NOW! Read More »
This is a quick-read piece meant to get you useful and interesting information quickly. I’m foregoing all of the “storytelling” so you can understand and use the info right away. Our data and experience show that adding this markup can increase your traffic by up to 15%, your CTR by 50% or more and raise …
Quick Read: Wondering What Google FAQ Schema Is and If You Should Use It? Read More »
6min. Read The energy sector has transformed dramatically in the last two years. Traditional energy marketing approaches can’t satisfy changed customer expectations because customers now have more ability than ever to seek out alternative providers as deregulation increases. So how do you retain current energy customers and attract those that you have lost? Here are …
10 Energy Marketing Strategies to Attract and Retain Customers Read More »
3min. Read Every day we hear more and more about the rise of TikTok–the short dance, lip-sync, comedy and talent video platform. And everyday marketing leaders ask me “Should I advertise on TikTok?” They also share with me that they have asked other marketers this question and all they get back is a wishy-washy MBA answer… “Well, …
Should You Advertise on TikTok? A Straight Answer and Important Insights in 3 Minutes. Read More »
4min. Read Everyday business executives ask me, “How do I navigate this chaos and market my products so I can keep paying my people?”. My team and I at ID have found paths through the market madness that are working for us and our clients and I’m going to share several of those paths with you …
Advice from a 10yr. WFH video conference veteran. Read Time: 4:00min. We’re all trying to adjust to WFH (working from home), having our noisy families outside of our home offices and just plain coping with the stress of what’s happening in the world. To try and help ease your stress a little I’ve put together …
WFH – How To Video Conference Like a Pro: Tips and Tricks Part 1 Read More »
Up to 30% of utility customers will be driving some form of electric vehicle (EV) – full electric or hybrid – by the end of the next decade. If you’ve been watching the evolution of the EV market, this won’t come as a surprise. But what a lot of utilities have yet to realize is …
EVs: The Single Greatest Price Signal Yet to Move Customers to TOU Rates – And Beyond Read More »
