Marketing Services - Labs and A La Carte
The Message Lab
Break through all of the noise and capture the attention of your target audience; compel them to take the action you need them to take. We’ll use your customer, market and business insights–or we’ll do the research for you–to create a fresh and unique message that wins the hearts and minds of your customers; compelling them to take the action you need them to take. We’ll deliver the line and/or lines to immediately take to market plus a full message platform (message, USPs, positioning, slug, etc.) you can use to rally anyone and everyone helping you get your message into the market (e.g. comms, agencies, PR, influencers).
New Product or Brand Lab
Got a new product or service; or you’re a start up and you need to get all of your foundational elements established quickly and cost effectively to get to market? This is the Lab that delivers what you need. Whether you’re starting from scratch or you have some of the go-to-market pieces you need, we’ll work with what you (don’t) have, create what is needed and get it packaged up for you into usable strategy and tactics. Here’s what we typically create but you can pick an choose what you need:
- Define & document the product/service (USPs unique selling proposition, specifications, press description, etc.)
- Market conditions and how to navigate (competitive, sales channel, economic, etc.)
- Target audience (with segmentation)
- Define the brand
- Positioning
- Message platform
- Design system/style guide
- Inserts/sell sheets
The Campaign
Working with your team as much or as little as you want, we’ll bring the best creative and tactical minds together to create and execute multi-channel marketing campaigns that drive the results you have to deliver. From one off campaigns to sustained (loyalty) programs, fresh thinking and flawless execution drives our consistently above average results.
The RIPL
Rapid Insights and Planning Lab–Our proprietary method of getting marketing initiatives planned right from the get-go and off to a fast start. Through carefully curated and professionally facilitated session(s) we’ll galvanize any team around:
- Absolute clarity as to what needs to get done
- Who needs to do what – we call TTOs (tasks, timing and owners)
- What success looks like
- Shared expectations /goals
The output: A cohesive Playbook. In other words, the plan of action and detailed steps to get done what needs to get done to efficiently achieve the goal.
PERL
(designed specifically for the energy industry)
Program for EE Revitalization Lab–Designed specifically for our energy clients. this Lab breathes new life into EE (energy efficiency) programs that have slowed in the savings they produce. Over the course of ~4 weeks we examine every aspect of the program and deliver the concise course of action needed to revitalize the program. We can also work with current implementers and agencies to bring them with us through our process.
Changes in the energy industry are posing exciting challenges to energy marketing norms and demanding bold action from all of us responsible for promoting any aspect of energy to customers – from DR (demand response), to program promotions, to EVs, to renewable energy, to rate reform and more.
Our A La Carte Services
Marketing & Strategy
- Customer Journeys and Experience Design
- Brand Strategy
- Content
- Copy/Text
- Video
- Motion Graphics
- Imagery & Infographics
- Content Strategy
- Campaign Execution and Measurement
- Media Planning & Buying
- SEO (search engine optimization)
- SEM/PPC (paid search)
- Digital Ad Unit Creation
- Mass/Broadcast Media
- Remarketing/Retargeting
- Social Media Promotions & Ads
- Print Media
- Direct Marketing
- OOH (out of home)
Analytics & Action Plans
- Primary & Secondary Research
- Audience Segmentation and Profile Development
- Brand Analysis
- Evaluation Studies
- Quantitative Research
- Qualitative Research (often using behavioral science)
- Web/Digital/Campaign Analytics
- Program Design & Planning
- Pilot Design & Execution
Research
- Customer Experience Research
- Segmentation
- Behavior Change Research
- Market Research