A four year messaging and media strategy to introduce TOU (time of use) rates to all Californians.
An omnichannel blitz boosted all KPIs to record levels and put Lookmatic on the map.
Competing in the fast paced world of fashion demands that you be on your game. Not feeling on their game, Lookmatic looked to us to help them capture the hearts and minds of young, fashion-forward, consumers. We left no stone unturned. Not only did we light up the market for the brand but we completely overhauled all aspects of the products and operations.
Some of the marketing and retail services we provided:
- Renamed the company to Lookmatic (formerly SpexClub)
- Full rebrand, repositioning and merchandising overhaul
- Overhauled product design and the pricing strategy
- Moved operations from China to US
- Restructured production, distribution and customer service to improve customer experience and reduce operating costs
- Introduced new inventory management method
- Authored and executed omnichannel marketing (display, social, print, pop-up stores, etc.)
- Raised additional capital/investment
- Incremental working capital raise (roadshow and materials)