Gorilla Bow
Fitness Equipment & Health Products

Expanded market appeal, introduced new marketing channels and lifted profitability.

This young company had something truly unique on their hands. A product that gives 300lb. of resistance but weighs less than 6lbs. itself, can be taken anywhere, delivers a total body workout and never has to be plugged in.

"ID Lab has been a true partner. They treat our business like it's their own. Their creative thinking and tactical execution are phenomenal.”

After redefining the Gorilla Bow brand, building them a new site, reinvigorating all marketing and helping to get the products into national retailers like Best Buy –  Gorilla Bow is now on a new trajectory for rapid growth. 

Some of the marketing we did:

  • Agency of Record
  • Built a new ecommerce site on Shopify
  • Repositioned the brand
  • Paid search
  • Paid social


  • Launched two new products
  • Product inserts
  • Package design
  • Signage
  • Brand strategy and design system

Related Work

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