DTE Insight & Smarthome
New life for this EE (energy efficiency) program and a break into the SmartHome market.
Gorilla Bow Fitness Equipment & Health Products
Expanded market appeal, introduced new marketing channels and lifted profitability.
This young company had something truly unique on their hands. A product that gives 300lb. of resistance but weighs less than 6lbs. itself, can be taken anywhere, delivers a total body workout and never has to be plugged in.
"ID Lab has been a true partner. They treat our business like it's their own. Their creative thinking and tactical execution are phenomenal.”
After redefining the Gorilla Bow brand, building them a new site, reinvigorating all marketing and helping to get the products into national retailers like Best Buy – Gorilla Bow is now on a new trajectory for rapid growth.
Some of the marketing we did:
- Agency of Record
- Built a new ecommerce site on Shopify
- Repositioned the brand
- Paid search
- Paid social
- Launched two new products
- Product inserts
- Package design
- Signage
- Brand strategy and design system
Related Work
California Public Utilities Commission
A four year messaging and media strategy to introduce TOU (time of use) rates to all Californians.