New logo, package design and design system for this new CBD product.

The burgeoning CBD market moves at a pace not seen since the 90’s birth of the internet. Fraught with ever-changing regulation, consumer uncertainty and constant product innovation it takes a special resilience to be successful in this market.  

Canadian company Lexaria Bioscience, and their US distribution partner, Cultivating Wellness, turned to ID Lab to give design birth to their new product, ChrgD+, and help introduce it to the US market.  As a new, high bioavailability CBD beverage additive, we gave ChrgD+  a logo, design system and a package design that stands out on cluttered retail shelves.

We know the retail space, the competition and how to stand out in a cut-throat competitive environment (traditional retail and in dispensaries) and we applied this knowledge to the brand and package design. By designing a simple, bold and clean logo; and packaging, Lexaria is already getting unprecedented responses from retailers, dispensaries and consumers.

Some of the marketing we did:

  • Design system
  • Logo design
  • Package design
  • Sales materials (sell sheets, mailers, postcards)
  • Signage

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