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REDWOOD CITY, CALIFORNIA

PCE

As a young up and coming CCA, Peninsula Clean Energy delivers clean, affordable electricity to Bay Area communities. They came to us with a strong vision but needed the tools, techniques and marketing to achieve it. Together, we reignited their brand with customer-first storytelling, a bold marketing stack (tech & ops) overhaul, new messaging, reinvigoration of social channels and entirely new website.The result? A trusted public agency that looks and sounds as powerful as the impact it makes. Plus the results that prove their positive impact.

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BUSINESS CHALLENGE

Solution

PCE needed to build its brand awareness, bring clarity to its brand promise, launch home electrification and drive greater program engagement.

MARKETING CHALLENGE

Tools, messaging and digital friction.

To drive the desired results PCE needed new marketing tools, updated messaging and to reduce “engagement friction” by replacing the hard-to-navigate website.

SOLUTION

Putting customers at the center of the brand.

We executed a full strategic, tactical and creative overhaul focused on transparency, usability, and customer & community engagement:

  • Customer research & segmentation

  • Refreshed messaging (incl. testing) & brand identity

  • New customer-centric website

  • Social, email, and content strategy

  • Home Upgrade program strategy, messaging, tactical plan and rollout

  • Enable their small internal team with force multipliers that produce impact exponentially larger than the team size

Web

Website Redesign & Updates

Social

Social Media Strategy & Execution

Strategy

Multi-channel Campaign Development,
Execution & Measurement

Email

Behavior-based Email Marketing

Brand

Brand Identity & Messaging Toolkit

SEO

Keywords & Topics

Web

Website redesign and updates​

Social

Social media strategy and execution

Strategy

Multi-channel campaign development, execution and measurement

Email

Design & Implementation

Brand

Brand identity and messaging toolkit

SEO

Keywords & Topics

RESULTS

We transformed PCE into a trusted, modern energy brand—built around the people it serves.

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your brand?

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