Why Energy Brands Must Market Trust Over Technology
Why Trust Is Energy’s Strongest Currency In the energy sector, innovation often dominates the narrative. From AI-optimized demand response platforms to grid-interactive home technologies, energy companies are racing to outdo each other with promises of smarter, faster, and more connected futures. But there’s a growing disconnect. While the technology evolves, customer adoption stalls. The gap […]
Time of Day Pricing: Customer Engagement for Energy Grid
Time-of-day pricing reshapes how we consume electricity. This innovative strategy balances supply and demand by encouraging consumers to use energy during off-peak times. It’s a win-win: lower costs for consumers and a more stable energy grid. By adopting time-of-day pricing, we support renewable energy. This model helps integrate solar and wind power, which are key […]
The Landlord Challenge: Marketing Energy Upgrades | Rentals
Did you know that energy efficiency upgrades can lower utility bills by up to 30%? For landlords, this presents a golden opportunity to enhance property value and attract eco-conscious renters. Marketing these upgrades, however, isn’t without challenges. Landlords must clearly communicate the benefits, navigate potential tenant skepticism, and highlight long-term savings. Effectively promoting these enhancements […]
Energy Optimization: Digital Marketing Guide for Utilities
Energy optimization is pivotal in modern utilities management. As environmental concerns grow, the energy sector must adopt strategies to improve efficiency. Digital marketing is a powerful tool in this endeavor. Utility companies can utilize digital marketing to enhance energy optimization. By focusing on owned and earned digital assets, they can effectively convey the importance of […]
Energy Marketing to Millennials: Challenges & Winning Strategies
Why Millennials Are Reshaping Energy Marketing Millennials—born between 1981 and 1996—are now the largest generational cohort in the U.S. workforce and represent a growing share of homeowners, renters, and heads of household. No longer the up-and-coming generation, they are the present-tense decision-makers: paying the utility bills, purchasing EVs, researching solar installations, and influencing sustainability norms […]