Stop Vanity Metrics: KPIs That Actually Prove Energy Marketing Works

Diverse energy marketing team analyzing performance dashboards at a modern midcentury conference table, focused on strategy and collaboration in natural daylight.

Are your marketing reports full of flashy vanity metrics but light on real impact? In energy marketing, true growth comes from KPIs that drive business results—like lead quality, customer acquisition cost, and revenue—not just pageviews or followers. Discover why the smartest energy companies are ditching surface stats for actionable data, and learn how you can connect your marketing efforts to measurable business outcomes. Ready to trade noise for results? Find out how focusing on the right metrics can fuel your strategy and earn you a bigger seat at the table.

Cross-Sell Ecosystems: How to Make Programs Click Together (Literally)

Photorealistic modern office scene with diverse teams collaborating at interconnected workstations, illuminated by natural light and focused on digital data displays, featuring geometric midcentury modern furniture and a dynamic, authentic atmosphere.

Struggling to boost cross-sell revenue as an energy marketer? Discover how seamless ecosystem integration and real-time telemetry can turn siloed data into actionable insights, helping you identify new opportunities, enhance customer loyalty, and drive natural revenue growth. Learn the benefits of true collaboration, improved customer experience, and joint account planning strategies. Ready to transform your approach and unlock your next big win? Let’s build a winning sales ecosystem together.

Reducing Friction in Income-Qualified Enrollment

A photorealistic scene showing a multi-generational, low-income family at a kitchen table in a modest home, appearing confused and frustrated as they fill out a complex energy assistance program application with cluttered papers and a complicated website on a computer in the background. In a contrasting section, the same family sits together in a brighter, happier setting after successfully enrolling through an easy digital platform with the help of a friendly digital assistant on screen, the atmosphere transitioning from stress to relief. Shot at eye level with a naturally lit, authentic look highlighting realistic details of the family and space.

Enrollment friction can make applying for energy assistance feel overwhelming, especially for low-income families. Streamlining the application process—by unifying platforms, leveraging automation, and adding personalized communication—reduces barriers and boosts participation. Studies show that simplifying enrollment leads to higher engagement, happier customers, and greater impact. Discover how frictionless, human-centered solutions can transform your energy programs and improve outcomes for the people you serve.

Bill Shock Therapy: Messaging That Turns Panic Into Control

A concerned person sits at a kitchen table in a warmly lit living room at dusk, reviewing a large utility bill, with a glowing space heater, winter coats, an unplugged air conditioner, a laptop showing an energy dashboard, a cup of coffee, and a supportive family member's hand on their shoulder.

Bill shock is a common pain point for energy customers, but with transparent communication, empathy, and proactive messaging, marketers can transform it into trust and loyalty. Learn how real-time usage alerts, clear bill explanations, and customer-focused strategies help prevent surprises, reduce complaints, and empower customers to take control of their energy usage—all while fostering stronger, long-term relationships.

Marketing Energy Programs in Multiple Languages That Actually Work

A photorealistic scene of a diverse group of people of different ages and ethnicities gathered around a cozy kitchen table, sharing friendly conversation in a warmly sunlit American home with subtle cultural details, everyday items, and natural, realistic proportions.

If your energy marketing efforts aren’t resonating with non-English speakers, you’re missing a crucial opportunity—over 20% of U.S. homes speak a language other than English. Multilingual and localized marketing builds trust, drives engagement, and makes your programs accessible and effective. Learn why authentic translations, cultural relevance, and community input are key roadblocks—and how to overcome them. Start meeting your diverse customers where they are, and turn linguistic diversity into real growth for your energy programs.

How to Get Customers Excited About Smart Home Participation

A diverse group of people, including young professionals, parents, children, and older adults, interact with smart home devices in a cozy, modern living room with geometric and midcentury furnishings. The atmosphere is inviting and secure, with natural light filling the space and individuals engaging with technology.

Discover how to turn skepticism into excitement and drive customer adoption of smart home technology. Learn proven marketing strategies including hands-on demos, targeted messaging, educational content, incentives, social proof, and referral programs. Address security and privacy concerns with clarity, and leverage the most effective channels to engage diverse audiences. Build trust, personalize value, and turn everyday buyers into brand advocates for sustained growth in the smart home market.

Creativity Meets Compliance: How Energy Marketers Can Turn Constraints into Breakthroughs

Energy marketing director contemplating a campaign

Energy marketers know the drill: every campaign idea gets filtered through legal teams, regulatory filings, and utility commissions. By the time the “approved” message lands, it’s often stripped of spark. No bold claims, no playful copy, no edgy visuals—just a carefully neutered sentence that looks like it came straight out of a beige filing cabinet. […]

Time-of-Use Made Simple

Photorealistic evening scene of a modern, well-lit home with family members using smart energy solutions such as scheduled dishwasher, electric vehicle charging, rooftop solar panels, and home battery storage. Geometric midcentury design, captured with a 35mm lens and natural imperfections.

Time-of-use (TOU) electricity rates allow you to save money by shifting energy-intensive activities—like laundry, dishwashing, and EV charging—to off-peak hours when power is cheapest. Learn how TOU pricing works, compare it to flat-rate plans, and discover practical strategies for maximizing savings with smart tech, solar panels, and battery storage. Whether you’re considering making the switch or want to optimize your current plan, this guide explains how to align your energy habits for lower bills and a more resilient grid.

The True Cost of Net Zero Policies: What You Need to Know

Photorealistic urban scene depicting the shift to a net zero economy by 2050, with diverse workers installing solar panels and maintaining wind turbines, electric vehicles charging, coal plants being demolished, new renewable infrastructure being built, clean tech factories, green parks, and energy-efficient high-rises under natural daylight.

Achieving net zero emissions by 2050 requires a historic transformation, demanding $275 trillion in global investment and reshaping industries, jobs, and communities worldwide. While sectors like fossil fuels face disruption and job losses, clean energy, electrification, and advanced technologies offer millions of new jobs, economic growth, and improved public health. However, the transition poses challenges, especially for developing economies and regions dependent on fossil fuel industries. A just, inclusive approach—with investment in workforce reskilling and transparent policies—can balance costs and maximize the benefits of net zero, driving innovation, reducing climate risks, and building a sustainable, prosperous future.

Cutting Solar and Wind Subsidies: Impacts & Alternatives

Diverse group of people including workers, community members, and policy leaders discussing America's energy future in a realistic U.S. landscape with modern wind turbines, solar panels, and traditional smokestack power plants under soft daylight and a hazy sky.

The ongoing debate over solar and wind subsidies is shaping the future of American energy, with significant impacts on electricity costs, job growth, and climate goals. While critics argue that ending tax credits will reduce market distortions and government spending, evidence shows it could lead to higher utility bills, lost jobs, and slower progress toward clean, reliable energy. As policymakers weigh their options, the ultimate outcome will determine whether the U.S. continues advancing renewable innovation, economic opportunity, and environmental leadership.