How to Get Customers Excited About Smart Home Participation

A diverse group of people, including young professionals, parents, children, and older adults, interact with smart home devices in a cozy, modern living room with geometric and midcentury furnishings. The atmosphere is inviting and secure, with natural light filling the space and individuals engaging with technology.

Discover how to turn skepticism into excitement and drive customer adoption of smart home technology. Learn proven marketing strategies including hands-on demos, targeted messaging, educational content, incentives, social proof, and referral programs. Address security and privacy concerns with clarity, and leverage the most effective channels to engage diverse audiences. Build trust, personalize value, and turn everyday buyers into brand advocates for sustained growth in the smart home market.

Winning Messaging Tactics for Demand Response Campaigns

If energy marketing had a hardest-to-explain contest, demand response would take home the trophy. It’s one of the most valuable programs utilities can offer—and one of the least understood by customers. “Turn down your AC at 5 p.m. because the grid is stressed” doesn’t exactly sing in a Facebook ad. Customers don’t wake up dreaming […]

Home Energy Checkups: From “Maybe Later” to “Sign Me Up”

TEchnician performing a home energy audit check-up with home owner.

Let’s be honest: most customers treat home energy checkups the way they treat dental cleanings. They know they should schedule one, they nod politely when reminded, and then they promptly forget until something actually hurts. For marketers, that’s the problem: the “maybe later” reflex is stronger than our best brochures. The good news? You can […]

Creativity Meets Compliance: How Energy Marketers Can Turn Constraints into Breakthroughs

Energy marketing director contemplating a campaign

Energy marketers know the drill: every campaign idea gets filtered through legal teams, regulatory filings, and utility commissions. By the time the “approved” message lands, it’s often stripped of spark. No bold claims, no playful copy, no edgy visuals—just a carefully neutered sentence that looks like it came straight out of a beige filing cabinet. […]

Time-of-Use Made Simple

Photorealistic evening scene of a modern, well-lit home with family members using smart energy solutions such as scheduled dishwasher, electric vehicle charging, rooftop solar panels, and home battery storage. Geometric midcentury design, captured with a 35mm lens and natural imperfections.

Time-of-use (TOU) electricity rates allow you to save money by shifting energy-intensive activities—like laundry, dishwashing, and EV charging—to off-peak hours when power is cheapest. Learn how TOU pricing works, compare it to flat-rate plans, and discover practical strategies for maximizing savings with smart tech, solar panels, and battery storage. Whether you’re considering making the switch or want to optimize your current plan, this guide explains how to align your energy habits for lower bills and a more resilient grid.

The True Cost of Net Zero Policies: What You Need to Know

Photorealistic urban scene depicting the shift to a net zero economy by 2050, with diverse workers installing solar panels and maintaining wind turbines, electric vehicles charging, coal plants being demolished, new renewable infrastructure being built, clean tech factories, green parks, and energy-efficient high-rises under natural daylight.

Achieving net zero emissions by 2050 requires a historic transformation, demanding $275 trillion in global investment and reshaping industries, jobs, and communities worldwide. While sectors like fossil fuels face disruption and job losses, clean energy, electrification, and advanced technologies offer millions of new jobs, economic growth, and improved public health. However, the transition poses challenges, especially for developing economies and regions dependent on fossil fuel industries. A just, inclusive approach—with investment in workforce reskilling and transparent policies—can balance costs and maximize the benefits of net zero, driving innovation, reducing climate risks, and building a sustainable, prosperous future.

Cutting Solar and Wind Subsidies: Impacts & Alternatives

Diverse group of people including workers, community members, and policy leaders discussing America's energy future in a realistic U.S. landscape with modern wind turbines, solar panels, and traditional smokestack power plants under soft daylight and a hazy sky.

The ongoing debate over solar and wind subsidies is shaping the future of American energy, with significant impacts on electricity costs, job growth, and climate goals. While critics argue that ending tax credits will reduce market distortions and government spending, evidence shows it could lead to higher utility bills, lost jobs, and slower progress toward clean, reliable energy. As policymakers weigh their options, the ultimate outcome will determine whether the U.S. continues advancing renewable innovation, economic opportunity, and environmental leadership.

The Secret to Appliance Recycling Campaigns That Convert

People delivering used appliances such as a refrigerator, washing machine, microwave, and air conditioner to a vibrant urban recycling drop-off point surrounded by greenery and residential buildings, photographed in natural daylight with an authentic candid style.

Discover how effective appliance recycling campaigns combat e-waste, protect the environment, and fuel the circular economy. Learn the environmental benefits of recycling old appliances—reducing hazardous waste, conserving resources, and cutting greenhouse gas emissions. Explore proven strategies for boosting campaign participation, including eye-catching collection points, financial incentives, community partnerships, and the role of technology in making recycling easier and more transparent. Plus, find practical tips for preparing different appliances for safe recycling. Build a successful, sustainable campaign with these actionable insights.

Big Oil Mergers Drive Global Energy Developments

Aerial photorealistic view of merged oil refineries and LNG terminals with pipelines, storage tanks, ships, executives of diverse backgrounds shaking hands, and urban skyline featuring wind turbines and solar panels, representing industry consolidation and energy transition.

Discover how record-breaking oil and gas mergers—like ExxonMobil’s $60B acquisition of Pioneer and Chevron’s $53B Hess deal—are reshaping the global energy industry in 2024. This article explores the drivers behind accelerated consolidation, from OPEC+ production cuts and market volatility to the push for operational efficiency and energy transition strategies. Learn how major players such as ADNOC, Shell, and EOG Resources are using strategic acquisitions to secure supply, bolster resilience, and diversify into renewables. Unpack the regional dynamics and market forecasts influencing these mega-mergers, and see why the future of energy is being defined by both scale and sustainability.